Datanyze Customer Success

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Glossary of Common Datanyze Terms

Prerequisites

Have familiarity with Datanyze and interest in mastering Datanyze terminology.

Add/Drop
The process in which Datanyze identifies that a company has started or stopped using a certain technology.

Alexa Rank
Alexa Rank is an indication of the amount of unique visitors & traffic a website is receiving provided in a ranking system. The lower the Alexa Rank the more traffic that website receives. For more information, visit https://www.alexa.com/.

API
Application Program Interface. The mechanism used to get Datanyze data into a tool that doesn’t have a direct integration.

Browser Extension
Chrome add-on that shows technographic, firmographic, social and SEO information on any website you visit and directly within Salesforce.

Category
A grouping of similar technologies. E.g. Marketo and HubSpot belong to the Marketing Automation category.

Conditions/Filters
Used interchangeably to indicate how you can refine a list of companies in Targeting or Alerts to make the results more segmented.

Contact
An employee of a company you are using Datanyze to research. Also the email and/or phone number of an employee at a company.

Correlations
The ability to show how often certain technologies are used together.

Countdown
The ability to display companies that have been using a technology for a set number of months.

Customer Migration
The ability to show companies that added and dropped two similar technologies within a set timeframe, essentially showing the company switched directly from one technology to another.

Domain
Refers to the website or URL of a company.

Firmographics
Refers to the various company-level data points Datanyze tracks, including, but not limited to, address, phone number, industry, employee size, revenue, Alexa rank, SIC/NAICS codes, funding.

Instance
Refers to your specific technology account. E.g. your Salesforce instance.

Integration
A strong connection between systems where data flows freely and continuously. E.g. Your CRM or Marketing Automation solution is integrated with Datanyze to promote the free flow of technology & company-level data.

Open Positions
Information gathered and analyzed by Datanyze using natural language processing to show which job requisitions companies’ have open.

People to List
The process of uploading a CSV of names & company domains to bulk search for emails using the Datanyze Email Finder.

Predict
A Datanyze tool that generates net-new leads using data science and machine learning. It requires a the manual upload of a customer list or granting Datanyze access to your Salesforce data.

Prospects
Refers to the people/contacts found using Datanyze.

SEMRush
A powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research. For more information, visit https://www.semrush.com/.

Signature
A signature is a unique technology identifier typically located in the code of a website.

Speed Test
Indicates whether a domain has recently performed a test gauging the speed of its website.

Sync
The process of updating records via integration in a CRM or Marketing Automation tool.

Tags
A tool used to group similar companies together and have visibility into those specific lists throughout the platform & Browser Extension (Insider).

Targeting
A module in Datanyze that allows you to build and refine lists of companies that meet your ICP, are using a competitor, or to identify your total addressable market (TAM).

Technographics
Refers to the 7000+ technologies Datanyze tracks. You can view the complete list of technologies here.

Technologies
Datanyze tracks both front-end & back-end technologies by detecting unique signatures used by the technologies on websites as well as natural-language processing (NLP) to infer technology usage based on job postings, career pages, and resumes.

Timeline
A history of which technologies a company has added or dropped over time.

Top Level Domain
The last part of a domain that indicates what type of website it is.
E.g. .com = commercial business, .gov = government organization, .edu = Education, .org = Non-profit Organization, .uk = United Kingdom, .au = Australia, etc.

Track
Datanyze will use this term to explain how we collect technology and company-level data.

Webhook
Using the Datanyze API to build a manual process of updating records in a 3rd-party tool.

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